At the Made by Google 2025 event in New York on August 20, the company introduced the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro Fold, alongside the Pixel Watch 4 and Pixel Buds 2a. The devices ship with Gemini AI integration, a new Magic Cue assistant, and the powerful Tensor G5 chip. Prices start at £799 ($799) for the base Pixel 10, with shipping beginning August 28. The Fold model arrives October 9.
Pixel 10 Lineup: Specs, Price, and Launch Dates
The Google Pixel 10 series is the company’s most AI-driven smartphone launch to date.
- Pixel 10: £799 / $799 — 6.3-inch OLED display, triple cameras including new 5x telephoto lens.
- Pixel 10 Pro: £999 / $999 — larger 6.8-inch option, advanced 48MP telephoto with up to 10x zoom.
- Pixel 10 Pro Fold: £1,749 / $1,799 — foldable with IP68 water and dust resistance, 8-inch display inside.
- Shipping: Pixel 10 & 10 Pro on Aug 28; Fold on Oct 9.
Each model runs on the Tensor G5 processor, boosting AI performance by 60%. Google also announced Pixel 10 Pro XL, with larger screen and battery, though pricing remains aligned with last year’s lineup.
AI Features: Magic Cue, Camera Coach, and Live Translation
The headline feature is Magic Cue, which surfaces relevant information from Gmail, Calendar, and Maps during calls or chats. For example, flight details appear automatically when calling an airline, or brunch reservations pop up when texting a friend.
Other key AI tools include:
- Camera Coach – Real-time framing, lighting, and angle suggestions.
- Conversational Editing – Edit photos by describing changes (e.g., remove objects, brighten background).
- AI Translation – Real-time multilingual voice translation that mirrors the speaker’s voice.
- Daily Hub & Journal App – AI summaries of events, reminders, and personal journaling with photo suggestions.
“Google is positioning on-device AI more effectively than rivals,” said Leo Gebbie, analyst at CCS Insight, adding that Pixel 10’s agentic AI is a step toward smartphones acting as proactive assistants.
Pixel Watch 4 and Pixel Buds 2a
Alongside the phones, Google introduced Pixel Watch 4 and Pixel Buds 2a.
- Pixel Watch 4 (£349 / $349): Features Gemini AI health coaching, 10% larger domed display, satellite SOS emergency services, and serviceable parts like replaceable battery and screen.
- Pixel Buds 2a (£129 / $129): Smaller, lighter earbuds with Gemini AI, active noise cancellation, and a replaceable charging case battery.
The wearables extend Google’s AI ecosystem beyond smartphones, turning the Pixel portfolio into a connected AI-powered suite.
Google’s AI Strategy vs. Rivals
The Pixel 10 launch comes as Apple delays its “Apple Intelligence” features to 2026, giving Google a head start in the AI race.
“Gemini is the real deal,” said Rick Osterloh, Google’s senior VP of devices, stressing that Google has avoided the “broken promises” often made about AI in smartphones.
While Pixel devices hold just 3% of U.S. market share (Canalys), analysts note their role is not mass adoption but to showcase Google’s AI-first ecosystem. By pushing tools like Magic Cue and Camera Coach, Google positions itself ahead of Apple and Samsung in practical AI integration.
Global Availability and Impact
The Pixel 10 lineup will launch in major markets including the US, UK, EU, Australia, and Pakistan, with pre-orders already live. This marks the 10th anniversary of the Pixel brand, which Google calls a “laboratory of innovation” for Android and AI.
The aggressive pricing, especially for the Pixel 10 Pro Fold undercutting Samsung’s Z Fold 7, suggests Google is targeting early adopters and AI enthusiasts worldwide.
