Apple fans won’t have to wait long for the next generation of iPhones. According to multiple credible reports, including Forbes, CNET and Bloomberg’s Mark Gurman, the iPhone 17 release date is now firmly in sight. The company is expected to hold its highly anticipated keynote on Tuesday, September 9, 2025, at 10 a.m. Pacific Time in Cupertino, California.
What Apple Will Announce on September 9
The keynote is expected to showcase the full iPhone 17 lineup: iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max. Alongside the smartphones, Apple is also set to unveil two new smartwatches — the Apple Watch Series 11 and Apple Watch Ultra 3 — and a refreshed version of AirPods Pro.
Analyst Mark Gurman has emphasized that Apple rarely changes its September schedule, making the September 9 date highly reliable.
Key Dates for iPhone 17 Release
Based on Apple’s history and the latest leaks, here is the expected schedule for the rollout:
| Keynote Announcement (Press invites) | August 26, 2025 | 8 a.m. |
| Apple Keynote Event | September 9, 2025 | 10 a.m. |
| iPhone 17 Preorders | September 12, 2025 | 8 a.m. |
| iPhone 17 Release Date | September 19, 2025 | All day |
| iOS 26 General Release | September 15, 2025 | 10 a.m. |
CNET has also cited a German carrier leak supporting the same timeline, adding weight to the projected schedule.
iOS 26 Release Date Aligned with iPhone Launch
The iOS 26 release date is equally significant for millions of iPhone users worldwide. Gurman noted the software feels “ridiculously snappy” in its beta stage and is nearly ready for public rollout.
Like previous years, iOS 26 will be available a few days after the keynote, likely on Monday, September 15, 2025. The update will ship pre-installed on the iPhone 17 series but will also be compatible with older models, all the way back to the iPhone 11.
Why Apple Sticks to September
Apple’s September timeline is strategic. By releasing the iPhone 17 Pro and iPhone 17 Pro Max ahead of the holiday shopping season, the company maximizes demand for its flagship devices. Lower-cost variants, like the rumored iPhone 17E, are expected to follow months later, possibly in February 2026 — similar to this year’s iPhone 16E release.
Industry watchers suggest this two-phase rollout keeps anticipation high while balancing production cycles.
What It Means for Pakistani and Global Buyers
For customers in Pakistan and international markets, Apple’s rollout usually means devices reach official resellers within weeks of the global launch. However, early buyers often rely on importers, with prices initially higher due to duties and taxes.
The iPhone 17 series is expected to see price adjustments compared to the iPhone 16, partly due to global tariffs and currency fluctuations. Official pricing will be confirmed at the keynote.
The Bigger Picture
Apple’s 2025 launch is not only about new hardware but also about maintaining its dominance in the smartphone market. With rivals like Samsung and Huawei pushing foldables, Apple is sticking with incremental but polished upgrades, while preparing for future innovations like the iPhone 18 foldable, rumored for 2026.
For now, all eyes are on September 9, when the world will finally see how Apple has redefined its flagship lineup.
